Ben & Jerry's Attempts to Politicize Brand Backfires Amid Legal Squabble with Unilever

Ben & Jerry's has escalated its legal feud with parent company Unilever, accusing it of censoring a politically charged statement against President Donald Trump. This move has sparked controversy, drawing criticism for the ice cream maker’s continued foray into political activism. Critics argue this not only alienates customers but also distracts from its core business, highlighting the risks businesses face when choosing to engage in partisan politics.