The Hidden Cost of Efficiency: How Jevon's Paradox Undermines Sustainability Efforts

Published on January 27, 2025, 11:04 PM GMT. The recent spotlight on Jevon's paradox reveals a troubling aspect of our economic system that prioritizes short-term gains over long-term sustainability. By demonstrating how increased efficiency in resource use can lead to even greater overall consumption, this principle challenges the very foundation of marginalist economics. It begs the question of whether our relentless pursuit of efficiency, driven by self-interested agents, is in fact accelerating environmental degradation and contributing to a global crisis. This discussion invites a critical examination of our economic intuitions and the need for a shift towards policies that genuinely reflect the elasticity of the planet's finite resources.