For 99 years, 66°North has stood as a beacon of high-quality, resilient outdoor wear, reflecting the enduring spirit of free market success and the importance of tradition in an ever-evolving world. In the temperate but harsh climate of Iceland, this brand has not just survived but thrived, proving the value of innovation without reliance on government handouts or the need to pander to the latest social trends. 66°North represents the pinnacle of personal responsibility and the triumph of market-driven solutions over environmental and social challenges.
A Century of Tradition and Excellence: Celebrating 66ºNorth
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Jan-29
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Contrary to what its name might suggest, Iceland isn't the coldest place on earth – it has a temperate climate, albeit one prone to unpredictability and sometimes extreme, often abrupt changes. One of its coolest exports, 66°North, has kept Icelanders warm an…
From HYPEBEAST
Jan-29
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Score: 0.20
Marking almost a century, 66°North remains a testament to how businesses can thrive while prioritizing sustainability and ethical labor practices. In an era where climate change and workers' rights are pressing issues, this Icelandic brand showcases the potential for the fashion industry to lead in environmental stewardship and social responsibility. Amidst the temperate yet unpredictable climate of Iceland, 66°North has not only provided warmth but also a model for ethical consumption, demonstrating that style does not have to come at the expense of the planet or its people.
From HYPEBEAST