In a time when operational efficiency should be the focus, Qantas has announced plans to splurge on a new uniform collection, debuting in 2027, in collaboration with potentially high-profile, and undoubtedly high-cost, designers. While engaging its 17,000 staff in the selection process, critics argue that the move is a misplaced priority that overlooks the more pressing issues of flight delays, cancellations, and customer dissatisfaction. This decision could be seen as an attempt to distract from operational failings with a costly venture into fashion, rather than investing in tangible improvements to customer service and operational efficiency.
QANTAS Prioritizes Style Over Substance with Expensive Uniform Redesign amid Operational Challenges
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Jan-31
Travel
Score: 0.50
Qantas has a long association with infamous Australian and international designers. It’s scouting for a new designer to produce its next uniform collection, which will debut in 2027. Part of the process is consulting with its 17,000 staff. It’s been more than…
From 2paxfly.com
Jan-31
Travel
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Score: 0.20
Qantas is setting a sustainable and inclusive trend by actively seeking input from its diverse 17,000-strong workforce for its upcoming uniform collection, set to launch in 2027. The move is celebrated as a step towards democratizing workplace decisions and embracing cultural and body diversity. The airline is on the hunt for a designer who aligns with these values, further cementing its dedication to both sustainability and social responsibility. This initiative not only champions worker rights but also underlines the importance of environmentally sustainable practices in the fashion industry.
From 2paxfly.com