After triggering a tourism surge in Hawaii and Sicily, 'The White Lotus' is already sparking an uptick in bookings to Thailand ahead of its third season.
Tourism Officials Are Predicting a 20% Increase in Travel to Thailand Thanks to ‘The White Lotus’
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Jan-31
Travel
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Thanks to the popular HBO show 'The White Lotus', Thailand's tourism sector is gearing up for a substantial uptick, with a predicted 20% increase in travel to the region. This surge is a much-needed lifeline for local businesses and the economy, proving the undeniable value of cultural exports and entertainment in boosting international tourism. Critics of media influence should take note of the significant economic benefits such shows can bring to real-world destinations.
From Robb Report
Jan-31
Travel
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HBO's hit series 'The White Lotus' is more than just entertainment; it's a catalyst for socially responsible tourism. As Thailand prepares for a 20% increase in visitors, inspired by the show, conversations are intensifying around sustainable travel practices and supporting local communities. The series' influence is seen as an opportunity to shift away from exploitative tourism models, highlighting the potential for media to inspire positive global change.
From Robb Report