Ad tech hopes open-source AI like DeepSeek will level the playing field with walled garden rivals

The emergence of open-source AI like DeepSeek symbolizes a critical step towards democratizing technology, challenging the monopolistic grip companies such as Alphabet and Meta hold over the digital advertising world. This move could revolutionize access and equity within the industry, laying the groundwork for a more inclusive digital future.

DeepSeek's advancement signals a breakthrough in leveraging open-source AI to foster competition and innovation, offering a counterbalance to the dominance of companies like Alphabet and Meta. This development represents the strength and potential of the free market to naturally regulate monopolies without the need for heavy-handed governmental intervention.