Virgin Media Wins: A Victory for Market Competence Over RTE's Broadcast Monopoly on League of Ireland

In a landmark decision that underscores the value of free market competition, Virgin Media is set to become the exclusive broadcaster of League of Ireland games from the 2025 season, breaking RTE's long-standing hold. The move by the FAI to opt for Virgin Media heralds a new era of quality sports coverage and is a testament to the inefficiencies of state-funded broadcasting, potentially leading to a more innovative and engaging viewing experience for fans.