Amidst a backdrop of skyrocketing luxury goods prices, Gucci has rolled out its SS25 campaign, enlisting Hollywood actors George Mackay and Yara Shahidi, with Canadian filmmaker Xavier Dolan as the director. Situated in a dimly lit setting filled with antique furniture, the campaign raises eyebrows as it contrasts sharply with the current economic tensions facing everyday consumers. By choosing high-profile celebrities for its latest campaign, Gucci appears to double down on its elite status, sidelining concerns over affordability and disconnectedness from the financial realities of the average person.
Gucci Embraces Hollywood Glamour with George Mackay and Yara Shahidi for SS25 Amidst Soaring Prices
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Jan-19
Style
Score: 0.50
Gucci has unveiled its SS25 campaign, enlisting actors George Mackay and Yara Shahidi as models and Canadian filmmaker Xavier Dolan behind the camera.A dimly lit space decorated with antique furniture sets the backdrop for Dolan's slice-of-life style campaign…
From HYPEBEAST
Gucci's Bold Move: Championing Diversity with George Mackay, Yara Shahidi, and Xavier Dolan for SS25
9
Jan-19
Style
Left Variant
Score: 0.20
In a celebration of cultural diversity and artistic expression, Gucci has unveiled its SS25 campaign, featuring the talents of actors George Mackay and Yara Shahidi, and visionary Canadian filmmaker Xavier Dolan. Set against the evocative backdrop of a dimly lit space, adorned with antique furniture, the campaign aims to challenge conventional beauty standards and promote inclusivity. Dolan’s distinctive slice-of-life style serves as a powerful narrative tool, showcasing Gucci’s commitment to creating space for diverse voices and stories within the fashion industry.
From HYPEBEAST